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Web HostingOnline Marketing
The web offers up a whole host of opportunities for you to explore. Many of these are free or at a low cost however, it is of upmost importance to implement a strategy that works for your business and calculates the return on investment as with anything worth doing in life, many of these strategies take a substantial time input.
Social Media
Keep current clients engaged and up-to-date with latest specials, items of interest etc. while attracting new clients. Social Media should be viewed as building online relationships, not just a push for your marketing department. Be creative, have fun with it and show your character.
Custom Facebook Pages
Here's an example of a custom page we created for Red Pencil Writing and Editing Services. Click on the thumbnail to view the example in detail.
Latest Tweets from Triple I:
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just placed an order for a pair of @geekdesk. Can't wait until they show up! #ourbackswillthankus Written about 5 days ago
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Tape measure is back out in the office as yet another article surfaces about the perils of sitting too much... @GeekDesk here we come? :) Written about 7 days ago
Online Advertising
Advertising
Before getting started, nail down your target audience. Who are your clients? What demographic you are trying to reach? This will help narrow down where to invest your marketing dollars. There are many opportunities for online advertising which include:
- Google Adwords
- Facebook Ads
- LinkedIn Ads
- Advertising on related websites (Where do your clients spend their time online?)
E-newsletters
An excellent way to interact and engage with clientel. E-newsletters allow you to educate and inform your target audience about latest events, news, specials coming from your business or organization. Strategically using an e-newsletter can be a great communication tool but make sure not to get "spammy". Too much of a good thing can be too much!
QR Codes
Merge traditional and online marketing with the usage of QR codes. Standing for Quick Response, QR codes allows one to print off the code to be used on stickers, business cards, products, pamphlets etc. and direct those who scan the code to a specific website or data of your choice.
Search Engine Optimization
What good is a website if it cannot be found? We use various approved techniques to move you up the ranks of search engines like Google, Bing and Yahoo!. Although there are other approaches we only use approved methods so as not to put your site in jeopardy of being penalized by the search engines. If you have a current website here are a few tips to follow.
SEO Best Practices:
What good is a website if it cannot be found? We use various approved techniques to move you up the ranks of search engines like Google, Bing and Yahoo!. Although there are other approaches we only use approved methods so as not to put your site in jeopardy of being penalized by the search engines. If you have a current website here are a few tips to follow.
- Update your website frequently - Search engines like Google will come back and re-index your site more frequently if fresh content is added in on a regular basis.
- Great Content - text is the easiest thing for search engines to index with proper headings and keyword usage a site should perform much better than those that rely heavily on images or flash.
- Good Quality Links. If other websites in good standing and relative fields link to your website it indicates to search engines that your site is a source for good quality information.
- Include a privacy policy - Your users will appreciate knowing how you handle their personal information and search engines like to see this too.
Utilizing the Mobile Web
From smartphones to tablets, mobile devices are becoming an ever important piece to your marketing strategy. Allowing visitors to easily view, interact and purchase items from these devices is a growing expectation of consumers.
Find out more about websites for mobile devices.
Tracking your Return on Investment
Is your marketing working? Are your advertising dollars generating sales? Utilize statistics available to determine what is working and what isn't. Various resources are available such as Google Analytics which provides a wide range of resources to set-up goals, track visitors etc. and Hootsuite which provide valuable statistics on your social media strategies.
