Initial Numbers Promising for UWFV's New Website
It was a pleasure to volunteer to design and develop United Way Fraser Valley's new website to launch with the start of their 2015 Campaign and 30-year Anniversary.
We are excited to see the preliminary data indicating a strong positive impact in terms of interaction with the site. Pageviews are up over 40% and Visitors are staying over 40% longer. The new mobile friendly website also seems to be having a strong impact with the bounce rate down over 40% and visitors staying almost 3 times as long as before (up almost 200%).
It is exciting to see the time and effort put into the information architecture and usability produce such promising results. To find out more about United Way Fraser Valley's impact on local communities and how you can help please visit www.uwfv.bc.ca.
To find out more about our involvement in the project please visit the portfolio page.
*Numbers calculated on the first 5 weeks of data compared to the same time the previous year removing the first few days after launch where there is often a marked increase in traffic.